Guiding Design Principles

The transformation of Madison’s foremost public lakefront into a beautiful, activity-rich signature park. The lakeshore must embody the character and values of the city and foster a sense of civic pride. It must incorporate innovative and iconic features that are regional attractions, creating a “must-see” destination providing an indelible experience unique to Madison.

The park design should provide a graceful, barrier-free transition between Downtown and Lake Monona. It should reconnect downtown Madison to Lake Monona while improving lake access for all park users. The plan should promote and provide opportunities to engage with nature and enjoy the beauty of Lake Monona. The designers are encouraged to consider a rich menu of water-based activities such as shore fishing, kayaking, sailing, paddle boarding, recreational boating, and swimming. The design must ensure all visitors have comfortable access to the waterfront, regardless of mode or method of travel.

The LakeWay project is a future-forward, stewardship guided, community opportunity to plan and build responsibly for future generations. The design of the waterfront should be a fusion of environmental, social, and economic sustainability principles. This important waterfront site is an integral part of the Four Lakes Area Watershed. Its design should promote sustainable practices while improving the natural environment and supporting existing ecological systems. The master plan process is an opportunity to demonstrate the city’s commitment to sustainable infrastructure

The Madison LakeWay should capitalize on the natural beauty of Lake Monona to create an iconic place and civic destination for all Madison residents and visitors. It must inspire a deep spiritual connection with nature, history, and place. The plan should promote innovation in public spaces and building, and preserve and enhance the community’s environmental, scenic, aesthetic, historical, and natural resource values.

Racial equity and social justice must serve as primary planning principles for the LakeWay. The park must be a family-centered destination where people from diverse social, economic, and racial backgrounds feel comfortable coming together for social interaction, recreation, entertainment, and scenic enjoyment. The design of the Madison LakeWay  should promote cultural connections between all park users.

The LakeWay is the central, physical link between Madison’s South, Downtown, East, and West neighborhoods. It is also a primary connection to the Alliant Energy Center campus and the emerging Destination District. The plan must enhance and build upon existing connections beyond the immediate planning scope. The plan must seamlessly integrate into the fabric of the city and provide an environment for all visitors to move comfortably, safely, and enjoyably along the waterfront.

The plan should expand public gathering and event space along the lakeshore through innovative design. Downtown Madison is park deficient, and maximizing green space along the waterfront for programming and activity is central to the success of the planning initiative.

The design of the waterfront should include multiple opportunities for public art to enhance the experience of park users. Installations and active participation by the city’s arts community should be encouraged during park development.

The design of the waterfront should incorporate opportunities for interpretation and education on the site’s natural, environmental, and cultural history.

The Madison LakeWay will be a catalyst for reinvestment through job creation, development, new businesses, and tourism.

The LakeWay should be designed for private philanthropic funding opportunities.